Winston cigarettes are now one of the Top 10 selling cigarette brands worldwide. In the period between 1966 and 1975 the brand was number one in the USA, but later was beaten by the stronger rivals.

Winston cigarettes were introduced in 1955 and quickly became very popular. In fact, this was the first filtered cigarettes brand to reach such a huge success. Many guess it was because of a successful marketing policy and the right period of time for the brand to join the market.

Winston cigarettes are produced by R.J. Reynolds Tobacco Company. This tobacco manufacturer is one of the world leaders in cigarettes production and is well known for its creative and sometimes even aggressive advertising campaigns. Some of these have already caused certain problems for the company.

In the beginning of the 90s Winston was promoted with a successful advertising campaign followed by the "Leave the Bull Behind" motto. The whole idea of the campaign was that Winston cigarettes contained no additives thus being less harmful than those of their rivals. In 1993 the Federal Trade Commission charged R.J. Reynolds for the deception in Winston advertising. The fact of Winstons not containing any additives wasn't proved to be the danger diminishing factor in what considered carcinogens and toxins. So R. J. R. was ordered to include the following statement in all their advertisements: "No additives in our tobacco does NOT mean a safer cigarette."

Various additives are used in cigarettes production both to improve their taste and to influence other features like the burn rate. Winston brand remains one of the few cigarette brands who still deny using any chemicals and offer only "100% tobacco" to their smokers.

Winston cigarettes

Winston cigarettes

Winston cigarettes