R. J. Reynolds Tobacco Company operates the More brand only in the USA and some countries of the Western Europe. In the Eastern Europe and in Asia the brand (along with Winston) is operated by Japan Tobacco Inc., which is the world third largest tobacco products manufacturer.

JTI may be even crazier than R. J. Reynolds in what considers the quality of the products. Moreover, the company is also very careful and attentive when it introduces a new brand into the local market. JTI usually adapts the brand. Yes, that easy.

In the USA, Switzerland and other Western European countries only the original, 120-mm brown More cigarettes are officially offered. These are More Red 120s Soft Pack and More Menthol 120s Soft Pack.

Advertising campaigns for More cigarettes can be described as very moderate ones. One can hardly remember More heavily advertising on the TV screens, buying billboards or sponsoring huge events. This is because the brand targets a very narrow audience. Those who smoke More are usually quite successful in life and they can afford smoking expensive cigarettes and... reading expensive magazines. And that is where More advertisements are appropriate.