R. J. Reynolds Tobacco Company operates the More brand only in the USA and some countries of the Western Europe. In the Eastern Europe and in Asia the brand (along with Winston) is operated by Japan Tobacco Inc., which is the world third largest tobacco products manufacturer.
JTI may be even crazier than R. J. Reynolds in what considers the quality of the products. Moreover, the company is also very careful and attentive when it introduces a new brand into the local market. JTI usually adapts the brand. Yes, that easy.